The un-ending template modification game (and a 1988 Nissan Pulsar NX).

June 17, 2013

12 comments
If you're a regular OPC reader, you'll recall the series of rolling changes we made to the blog's appearance earlier in the year. We were searching for a straightforward means to clean up and modernize the layout. In the end, all that really changed was the column widths on the same old free blogger template. We liked the bigger images, and readers didn't seem to mind.

But it wasn't all good. A few weeks later, we noticed that our meager but reliable ad revenue had spontaneously dropped by 75%. With no explanation available, we can only speculate that the change has to do with some aspect of the mysterious Google Adsense compensation formula. Perhaps we were, in effect, penalized for widening the columns, as the ads now make up a smaller percentage of the page?

Well, six months later now, that seems the only explanation. And it seems that the only way to answer this question is to reverse the change and see if ad revenue improves.

So that's what's going on. We're just going to let that right-hand column crash into the wide images further down the page for the time being. Once we have a conclusive answer to our Adsense question, we'll revisit the layout and settle on a strategy.

We've been approached by countless S.E.O. experts, but no one seems to know the intricacies of Google Adsense. Know something? Like the original layout? The new layout? Is there something else you'd like to see from OPC? If you have input, we invite you to shoot us an email or leave a comment.

Thanks,

Tony & Ben


1988 Nissan Pulsar NX.
1988 Nissan Pulsar NX.
Amalgamated Transit Union Sticker
1988 Nissan Pulsar NX.

12 comments:

Jim said...

It's six of one, half-dozen of the other to me. As long as the car pics keep coming!

Anonymous said...

does every pulsar NX have the driver side pillar trim missing? this one i found does too
http://newyork.craigslist.org/stn/cto/3862804195.html

Car Drives said...

Hi, I really like your website and I actually link to it on my tiny car site. However, I have many websites about many topics, from UFOs to fashion, so I do know a thing or two about Google Adsense and Googles updating process.

In my opinion you should change back to the old layout. Your Adsense lower 468 ad is overlapping with the sidebar and doesn't look good. In terms of revenue, Google has recently updated their algorithm - Penguin and Panda updates, so everyone is experiencing ups and downs in terms of traffic and revenue. Do not pay anyone to do any SEO for you. There are alot of people trying to take advantage of Googles updates, promising people to get them on the first page etc.

Don't be fooled. So what should you do..First off take advantage of ad space - Have 3 adsense ads rather then just two..Maybe a leaderboard at the top, and get a link unit on your site too. Bottom line of what you should do - change back to a wider layout and just focus on adding more good quality posts more often. Good content is the key. That will get you back to where you were or better.

It will take time but it will work. Also, look to build links with other car related websites. And link out sometimes to official websites. like this post for example - link one word like "Nissan" to the offical nissan website- google likes that. There are many things you can do but the main thing is add good content, including more text to your posts and I bet you will see the difference.

If you should do one thing today (not sure if you have already) but take advantage of photo related websites like pinterest. Join, add your website to your profile and start adding pictures to their site. You will see more traffic from just that alone. Goodluck, and keep taking wide pictures of your cars so I get to see more of those beautiful leafy roads where you sometimes photo.

Sorin Maican said...

Hello,

I love the fact that America is so rich in old cars. I hope someday I will live there :)

Sorin
http://vintagecarphotography.blogspot.ro/

joey said...

Any intelligent person just has Ad Block Plus.

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Vince said...

I had those exact wheels on my 1997 Buick Regal GS lol

Justin said...

"andersontebow"....another goddamn spambot.
Great looking Pulsar, don't know if I like the coupe or the Sportbak version more.

Used cars hub India said...

Nice blog and thanks for sharing this information.

CarOli said...

I keep waiting for you to spot a sportback/wagon version of this car or the uber rare 1983 Pulsar four door hatchback. Just about the only car syou haven't found yet!

Justin said...

" Used cars hub India".....you gotta be freakin kidding me. These spammers don't even try.

Ali Raza said...

If you should do one thing today (not sure if you have already) but take advantage of photo related websites like pinterest. Join, add your website to your profile and start adding pictures to their site. You will see more traffic from just that alone. Goodluck, and keep taking wide pictures of your cars so I get to see more of those beautiful leafy roads where you sometimes photo.

Ali Raza
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